Twinings · Herbal infusionPCK-002 / 16:9
Amazon video · a plus content video
A+ content video
production.
Premium A+ unlocks video modules below the fold. Most brands leave them empty because producing module video across a catalogue is uneconomic with a camera. It is not with a production line.
Twinings · Range wallPCK-003 / 16:9
Straight off the pass. Both cuts started as a product photograph.
Amazon A+ content video is video placed inside A+ or Premium A+ modules on a product detail page, typically 15-45 seconds in 16:9 in our production practice. Premium A+ is required for the full video module set, and video modules are among the least-used features on Amazon precisely because catalogue-wide production is expensive.
| Attribute | Requirement |
|---|---|
| Length | 15-45 seconds |
| Aspect ratio | 16:9 |
| Placement | A+ / Premium A+ modules |
| Access | Premium A+ required for full video modules |
| Captions | Recommended - modules autoplay muted |
Sponsored Brands Video figures are as published by Amazon Ads and checked September 2026. Other rows are Mamma Lab production defaults within Amazon’s guidance, not published requirements. Amazon revises specifications periodically; we check at production time and re-encode at our cost, once, if an asset we delivered is rejected on spec.
Product films from the studio
Tupperware · Hot and coldPCK-001 / 9:16
Biofloral · Kids gummiesPCK-005 / 9:16
Grocery · Range reelPCK-006 / 9:16
Roll 02 / 16:9 wide
Twinings · Herbal infusionPCK-002 / 16:9
Twinings · Range wallPCK-003 / 16:9
Twinings · Evening ritualPCK-004 / 16:9
How we produce it
You send listing photography or a product URL. We script and storyboard, you approve in writing, and production runs from the approved script. Every asset passes a human review for label fidelity and spec compliance before delivery.
Why sellers outsource this
Amazon video is not a creative problem - it is a compliance-plus-volume problem. A single asset is easy. A catalogue of assets, each in the right ratio, under the right file size, with the right codec, is a production discipline. That is what a production line is for.
What it costs
Quoted per finished video on a batch, or per month on a production line. See how we quote.
Start here
Judge the work, not the deck.
Most studios answer a brief with a deck and a rate card. We answer it with the film. Tell us what you sell and where you run ads, and the first thing you receive is a finished cut of your own product.
- One SKU, one finished cut, back within two business days, at no cost.
- A written production plan: formats, volumes, markets, timeline.
- No retainer, no lock-in, month to month.
No call required to see the work. The full service log is right here.